Zhong Guo Qing Nian Bao·2025-06-06 12:53Core Insights - The launch of the Huawei Zun Jie S800 marks a significant step towards the high-end transformation of Chinese manufacturing in the automotive industry, showcasing the courage of Chinese automotive forces [2] - The Zun Jie S800 achieved over 2,600 pre-orders within 72 hours of its launch, with a price range of 708,000 to 1,018,000 yuan, indicating strong market interest in high-end electric vehicles [2] - The vehicle integrates advanced technology and aesthetics, redefining the value standards of ultra-luxury sedans through its design, experience, performance, and safety features [2] Technology and Innovation - The Zun Jie S800 features multiple technological innovations, including gesture control, voice command systems, and the first self-developed intelligent digital chassis platform in the industry [3] - The vehicle's Tuling Longxing platform allows for centralized control of six major systems, enhancing driving safety and comfort through proactive sensing and decision-making [3] - The Zun Jie S800 is equipped with the Huawei Giant Whale Battery Platform 2.0, which includes advanced safety features such as a five-layer protective structure and rapid cooling capabilities [3] Market Dynamics - According to a report by McKinsey, the premium pricing advantage of foreign automotive brands is diminishing, with traditional foreign luxury car owners increasingly transitioning to Chinese high-end electric vehicle brands [4] - Data from the China Passenger Car Association indicates that the cumulative sales of imported ultra-luxury brands fell by 14% year-on-year in April, reflecting a shift in consumer preferences [4] - The evaluation standards for ultra-luxury vehicles are evolving with technological innovations, leading to a decline in traditional brands that rely solely on brand premium for profitability [4]