618”大促进行中，国补政策助力，家电手机等销量迎“开门红

Group 1 - The "618" shopping festival is experiencing significant sales growth, driven by national subsidy policies that stimulate consumer spending [1][2] - Major e-commerce platforms report impressive sales figures, with categories like smartphones, computers, and smart devices seeing over 100% year-on-year growth [1] - Brands such as Huawei, Xiaomi, and Midea have reported sales increases exceeding 200% during the initial phase of the "618" event [1][2] Group 2 - The participation in national subsidies has led to a 283% increase in total sales for home appliances and digital products compared to last year's "Double 11" event [2] - Live streaming sales, particularly in small appliances, have become a significant growth driver, with emerging domestic brands performing exceptionally well [2] - The demand for air conditioners and cleaning appliances is expected to surge in the second quarter, with intensified competition in these categories [2] Group 3 - The continuation of national subsidies is anticipated to positively impact domestic demand for home appliances, benefiting leading brands with strong financial capabilities and comprehensive distribution channels [3] - The implementation of "old for new" policies has significantly boosted consumer spending, with substantial sales figures reported in various regions [3][4] - As of early June, the "old for new" program has led to the sale of millions of home appliances and digital products, contributing to a notable increase in overall sales [3][4]