【豫财经】“港股三姐妹”爆火，两位是河南老乡

Core Viewpoint - The Hong Kong stock market is experiencing a strong performance in 2025, particularly in the consumer sector, with companies like Mixue Group, Pop Mart, and Laopuhuangjin being highlighted as the "new consumption trio" of Hong Kong, all achieving over 100% stock price growth and market capitalizations exceeding HKD 100 billion [2][3]. Group 1: Company Performance - Mixue Group and Pop Mart, both originating from Henan, have seen significant stock price increases, with Mixue Group reaching a peak of HKD 618 per share and a market cap exceeding HKD 230 billion [8]. - Pop Mart's market capitalization has surged over HKD 1 trillion in recent months, with a remarkable 20-fold increase in stock price since its low in Q4 2022, reflecting a 2300% increase [6]. - Laopuhuangjin, known as the "Hermès of gold," has also performed well, with its stock price reaching HKD 903 per share and a market cap of HKD 155.9 billion, marking a 240% increase within the year [8]. Group 2: Market Trends - The consumer sector in Hong Kong is witnessing a wave of IPO applications, with over 20 consumer companies seeking to list, indicating a vibrant market environment [26]. - As of June 5, 2025, there are 166 companies in the IPO queue for Hong Kong, with a significant portion being consumer-related [26]. - The influx of capital into the Hong Kong market, with net inflows reaching HKD 638.36 billion in 2025, has contributed to the strong performance of consumer stocks [26]. Group 3: Consumer Behavior and Marketing Strategies - New consumer companies are particularly favored by the "Z generation," focusing on emotional value and experiential marketing, which has led to their rapid rise in the market [10]. - Mixue Group's competitive edge lies in its strong supply chain and affordable pricing, with products typically priced between HKD 2 and HKD 8, appealing to cost-conscious consumers [12]. - Pop Mart has successfully tapped into the emotional consumption needs of younger consumers by creating a sense of surprise and rarity with its blind box toys, driving repeat purchases [14]. Group 4: Regional Influence - The emergence of Mixue Group and Pop Mart as significant players in the consumer market is rooted in their origins in Henan, showcasing the province's potential for nurturing innovative business models [16]. - The success of these companies reflects a broader trend in Henan, where a new consumer landscape is being established, characterized by strong market demand and innovative business practices [24].