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电商直播间“618”新品销量亮眼 首发经济活力十足

Group 1 - The "618" shopping festival has shown strong momentum, with e-commerce platforms serving as important windows to observe consumer trends, particularly through live streaming channels where new products have performed exceptionally well [1] - In the live streaming session hosted by Li Jiaqi, nearly 3,000 tickets for the Shanghai Lego Resort were sold within half an hour, indicating the effectiveness of live commerce [1] - Over 20 newly launched beauty products achieved sales in the tens of thousands on their first day of pre-sale, showcasing the competitive strength of domestic brands in various segments [1] Group 2 - Remote Technology has collaborated with celebrities to launch new products during the "618" festival, achieving significant sales, such as 500,000 units of sanitary napkins sold within 30 minutes [2] - The company has plans to automate its production processes by mid-June to ensure sufficient inventory for the ongoing shopping festival [2] - Various new products from brands like Tongrentang and Proya have also been launched, with significant sales figures reported, such as over 5 million in GMV for a collagen product [2] Group 3 - Traditional e-commerce giant JD.com reported impressive sales figures during the "618" festival, with over 10,000 units of TCL air conditioners sold in the first hour [3] - Other products, such as Leader washing machines and Midea water heaters, also saw substantial sales increases, with some items experiencing a 500% increase in transaction volume [3] - More than 1,000 newly launched products on JD.com became top-selling items in their respective categories, highlighting the success of the festival [3]