白象终止使用“多半”产品名！曾多次申请类似商标被驳回

Core Viewpoint - White Elephant Foods is facing a trademark dispute regarding its "Duoban" product line, leading to a rebranding of its products to "Noodle Cake 120g" and "Noodle Cake 110g" [1][3]. Group 1: Trademark Dispute - The company announced that it will stop producing the original packaging products by the end of the month [1][3]. - The agency responsible for handling the "Duoban" trademark indicated that registering such trademarks has become increasingly difficult [1][3]. - White Elephant Foods first applied for the "Duoban" trademark in September 2018, which underwent multiple stages including rejection and re-examination before successful registration [3]. Group 2: Product Rebranding - The rebranding decision was made to distinguish the larger 110-120g products from the standard 70g offerings, facilitating consumer choice [4]. - The company will cease using the "Duoban" and "Duoyiban" product names moving forward [3]. Group 3: Trademark Registration Process - The "Duoban" trademark faced several challenges, including a rejection in March 2021, followed by a successful re-examination in May 2021 [3]. - The agency that registered the trademark for White Elephant Foods is Beijing Jijia Intellectual Property Agency [3].