抖音生活服务“湾区好品”官方直播间香港首播

Core Viewpoint - The development of the Guangdong-Hong Kong-Macao Greater Bay Area is enhancing cultural exchange and tourism cooperation, with Douyin's first live-streaming sales event in Hong Kong attracting significant online engagement [1][6]. Group 1: Live Streaming Event - Douyin's live-streaming event, which started on May 25, showcased various "Bay Area Good Products" and garnered over 6.2 million exposures, with more than 2.41 million views and a peak online audience of 118,800 [1][6]. - The event was part of a collaborative initiative involving over 40 selected merchants from Hong Kong and Shenzhen, offering unique travel and dining packages [3][6]. Group 2: Travel Packages and Popular Attractions - The top-selling items in the Hong Kong travel package included Hong Kong Disneyland, guided tours, and the Peak Tram, while popular dining options in Shenzhen featured brands like Siji Coconut Grove and Yemei [3][4]. - The live-streaming session included immersive tours of iconic landmarks such as Victoria Harbour and The Peak, enhancing viewer engagement [3][4]. Group 3: Collaboration with BIGBUS - Douyin partnered with BIGBUS to create three travel routes that cover popular attractions in Hong Kong, including the modern shopping districts and cultural landmarks [4][6]. - The collaboration also introduced a themed BIGBUS featuring the Molly character from Pop Mart, aimed at attracting a younger audience [4][6]. Group 4: Marketing Strategy and Economic Impact - The live-streaming initiative is expected to provide local merchants with new growth opportunities by connecting online promotions with offline experiences, thereby increasing brand visibility and expanding the tourism economy in the Bay Area [6]. - The "City Journey Plan" by Douyin aims to integrate government resources, platform traffic, and local merchant resources to create a consumption loop that promotes urban consumption growth and cultural dissemination [6].