Lululemon fans furious as tariffs threaten to drive prices even higher amid stock plunge

Core Viewpoint - Lululemon is facing challenges due to economic factors, including tariffs imposed by President Trump and reduced consumer spending, leading to a decline in sales growth and customer dissatisfaction [1][7][12]. Company Performance - The company reported only a 1% year-over-year increase in sales, falling short of the 3% forecast, indicating a struggle to maintain growth amidst economic pressures [4]. - Lower store traffic in the Americas has been attributed to economic uncertainty, inflation, and changes in discretionary spending, affecting even loyal customers [2][7]. Pricing Strategy - Lululemon plans to implement modest price increases on a small portion of its product assortment in response to rising costs due to tariffs [5][11]. - The company is negotiating with vendors to mitigate the impact of tariffs on its pricing strategy [9][11]. Supply Chain and Tariffs - A significant portion of Lululemon's products is sourced from Vietnam (40%) and China (28%), both of which have been affected by tariffs, leading to increased costs for the company [8][14]. - The company attributes its challenges to these tariffs, particularly on goods manufactured in the affected countries [8][12]. Customer Sentiment - There is notable backlash from customers regarding the pricing and manufacturing decisions, with many expressing dissatisfaction on social media [9][11]. - Critics argue that the brand's reliance on foreign manufacturing and high prices is detrimental to its reputation and sales [12][13].