Walmart chases new and younger customers as tariffs rattle shoppers

Core Insights - Walmart is adapting its strategies to attract younger shoppers through new advertising campaigns, a clothing brand for tweens, and expanded drone delivery services [1][2][4] Company Initiatives - Walmart hosted its Associates Week event, emphasizing employee recognition and shareholder engagement, featuring performances from celebrities [3] - The company plans to expand drone deliveries to 100 stores across three states, enhancing convenience for customers [9] - A new private clothing brand, Weekend Academy, will launch with 65 items priced under $15, targeting tween consumers [9][10] Market Context - The retail environment is challenging due to tariffs leading to price increases, yet Walmart sees opportunities to capture market share from value-conscious consumers [4][5] - Despite economic pressures, consumer spending patterns remain stable, with increased spending on groceries impacting discretionary purchases [5][6] - Walmart's strategy includes focusing on higher-margin categories like apparel and home decor to offset cost pressures from tariffs [8] Advertising Strategy - Walmart's new advertising campaign features actors from popular shows and aims to surprise consumers with its merchandise and delivery options, using the tagline "Who knew?" [10][11]