Workflow
世界女排联赛落地北京 多元消费场景打造“赛事主场”新体验
Xin Hua Wang·2025-06-07 00:25

Core Viewpoint - The 2025 FIVB Volleyball Women's World Championship is being held in Beijing, showcasing the city's ability to host international sports events and creating a vibrant consumer experience around the event [1][2]. Group 1: Event Overview - The event takes place from June 4 to June 8, featuring six teams: China, Belgium, Poland, Thailand, Turkey, and France, competing in 12 matches over five days [2]. - The Chinese women's volleyball team is presenting a new lineup, with over half of the athletes being first-time national team members, highlighting the infusion of youth and potential into the team [2]. Group 2: Consumer Engagement - The event has seen a rapid development of official merchandise and "ticket root economy," making Beijing a new hub for sports-related consumption [2][9]. - The official mascot "V Bao" and around 20 types of merchandise, including badges and caps, have been well-received, with sales targets set at 1 million yuan [7]. - The event organizers have partnered with over a hundred merchants to offer exclusive benefits to attendees, enhancing the overall consumer experience through discounts and promotions linked to ticket purchases [9]. Group 3: Economic Impact - The integration of sports, commerce, and cultural activities through the "ticket root economy" is seen as a new trend, aiming to stimulate consumer activity and expand the reach of the event [9][10]. - The initiative has involved various local businesses, including well-known brands, to create a win-win situation for both the event and the local economy [9].