Core Insights - Taicang is transforming from an industrial city to a cultural and tourism city, focusing on a dual strategy of "Hometown of German Enterprises + Ice and Snow City" [3][10] - The Taicang Alps International Resort is set to become the world's largest indoor snow-themed destination, with a total investment of approximately 5 billion yuan and a total construction area of about 300,000 square meters [1][3] Investment and Economic Impact - The Taicang Alps International Resort aims to increase domestic and international tourist reception by 14.1% and achieve a tourism revenue growth of 11.7% in 2024 [3] - The resort's first phase has already attracted over 1 million visitors, with over 70% coming from outside Jiangsu province, indicating strong regional appeal [4] Unique Features and Attractions - The second phase of the resort will feature the world's longest indoor snow track at 650 meters, the largest snow park cold area exceeding 100,000 square meters, and the highest snow track drop of 100 meters [5] - The resort will also introduce two international hotels themed around ice and snow, along with six major entertainment projects to enhance the immersive experience [1][8] Comprehensive Experience and Services - The resort will offer a full range of services including dining, accommodation, entertainment, and shopping, creating a year-round, family-friendly vacation complex [8][10] - Key components include the Mediterranean Club Med hotel with direct access to the snow world, themed entertainment, and a wellness spa [8][10] Marketing and Customer Engagement - The company has over 20 million members, including families and skiing enthusiasts, who contribute to the brand's reputation and customer loyalty [11] - Future plans include hosting top-tier skiing events and cultural festivals, expanding the "ice and snow +" consumption space [11][13] Strategic Vision - The project aims to create a sustainable "vacation economy" that meets the high-frequency vacation needs of families in the Yangtze River Delta [13] - The CEO emphasizes the importance of integrating high-quality snow facilities with leisure and entertainment options to attract families and young customers [13]
复星旅文：打造全球最大冰雪主题度假目的地背后的三大能力