以行动回应消费者关切 白象“多半”系列产品更名为“面饼120克”

Core Viewpoint - The company Bai Xiang Food Co., Ltd. has decided to rename its "Duo Ban" and "Duo Yi Ban" product lines in response to consumer feedback, reflecting its commitment to consumer-centric principles and brand evolution [1][3][4]. Company Actions - Bai Xiang announced the renaming of the "Duo Ban" series to "Mian Bing 120g" and the "Duo Yi Ban" series to "Mian Bing 110g," with plans to cease production of the original packaging within the month [1][4]. - The company's proactive response to consumer concerns has garnered positive media coverage and public support, showcasing its dedication to listening to consumer needs [3][4]. Industry Context - The competitive landscape in the fast-moving consumer goods sector is intense, with many companies facing challenges of "more effort, less return." Bai Xiang's strategy of engaging with consumer preferences has been a key factor in its brand evolution [5]. - The incident highlights a broader industry trend where companies, including competitors like Kang Shi Fu and Jin Mai Lang, have engaged in similar trademark registrations, indicating a common practice in a highly competitive market [4]. Consumer Engagement - Bai Xiang's recent product innovations, such as the spicy noodle dish that resonates with younger consumers, demonstrate its ability to tap into emotional and cultural trends, enhancing its brand appeal [5]. - The company's approach emphasizes long-term relationships with consumers, moving beyond transactional interactions to foster deeper connections based on shared values and experiences [5].