6·6给“荔”节甜蜜席卷24省市！广东荔枝成全国商超顶流

Core Viewpoint - The "6·6 Give 'Li' Festival" in Guangdong has successfully promoted the sale of Guangdong lychees across 24 provinces and cities in China, enhancing the brand's influence and consumer engagement [1][5][49]. Group 1: Event Overview - The "6·6 Give 'Li' Festival" was held on June 6 in Guangzhou, inviting global participation to enjoy Guangdong lychees [2][3]. - The event has created a nationwide lychee craze, likened to a sweet whirlwind, with significant promotional activities in various markets and supermarkets [3][4]. Group 2: Marketing and Promotion - Promotional materials for the festival were prominently displayed in fruit markets and large supermarkets across 24 provinces, increasing the event's visibility [4][5]. - The festival utilized online influencers and media platforms to drive engagement, creating a comprehensive marketing strategy that spanned both online and offline channels [46][47]. Group 3: Consumer Engagement - Consumers from urban centers to small towns participated in the festival, with lychees being featured prominently in stores, attracting many buyers [7][16][36]. - The festival also served as a morale booster for students taking exams, with parents purchasing lychees as a symbol of good luck and encouragement [38][45]. Group 4: Economic Impact - The event aimed to enhance the sales of Guangdong lychees, contributing to the local economy by promoting agricultural products and facilitating market connections [49]. - The festival is part of a broader strategy to expand domestic and international markets for Guangdong's agricultural products, supporting local farmers in increasing their income [49].