2025上海国际MCN大会圆满落幕，锚定全球坐标新起点

Group 1 - The 2025 Shanghai International MCN Conference successfully concluded, attracting over 200 MCN institutions, more than 160 brands, and over 5,000 industry attendees [1] - The conference featured a variety of events including an opening ceremony, multiple thematic forums, and a selection fair showcasing over 10,000 SKUs [1][2] - The industry is transitioning from a "traffic dividend" phase to a "value cultivation" phase, emphasizing the need for professional content, refined operations, and a global perspective [1][2] Group 2 - The conference highlighted the empowering role of live streaming in consumption, trade, industry, and culture, with a focus on collaborative innovation and optimizing the industry ecosystem [2] - The MCN sector is shifting from a traffic-driven model to a value-driven approach, necessitating technological empowerment and global layout [2][3] - The "Out to Sea" initiative was launched to support Chinese brands in expanding internationally, particularly in emerging markets along the Belt and Road [3][4] Group 3 - The "Good Products Street" showcased nearly 10,000 square meters of products, facilitating direct connections between brands and MCN institutions [6][8] - Various brands, including traditional cultural products and innovative designs, participated in the selection fair, aiming to expand their online sales channels [7][8] - The conference served as a platform for B2B meetings and discussions, enhancing business connections and optimizing the industry ecosystem [8][9] Group 4 - The conference's discussions emphasized the importance of balancing content creation with technological empowerment and humanistic values for sustainable development [9] - The Shanghai International MCN Conference is set to continue its role as a guiding force in the industry, promoting content innovation and social responsibility [9][10] - Preparations for the 2026 Shanghai International MCN Conference have begun, aiming to further enhance event formats and expand collaboration areas [10]