聚焦高质量出海 多位专家为中企 “走出去”划重点

Group 1: Outbound Strategy and Compliance - KPMG's event in Shanghai highlighted the importance of brand recognition and compliance for Chinese companies going global, emphasizing partnerships with local brands to enhance influence in developed markets [1] - Compliance management is crucial, as violations can lead to fines or loss of customers, ultimately resulting in investment failures [1] - Companies should consider a multi-point layout of R&D, production, and sales globally, rather than just focusing on outbound strategies [1] Group 2: Investment Trends in Europe and the U.S. - Greenfield investments and joint ventures are emerging as rapidly growing investment models for Chinese companies in Europe and the U.S. [2] - The European Green Deal and data strategy present numerous opportunities for global investors in large projects, including electric vehicle factories and renewable energy facilities [2] - Luxembourg plays a unique role in facilitating Chinese investments in Europe, offering a stable financial environment and transparent regulations [2] Group 3: Sector-Specific Insights - The life sciences sector in Europe is increasingly attractive to Chinese biopharmaceutical companies due to its market potential and supportive policies, despite challenges in market access and commercialization [2] - Various entry models exist for Chinese biotech firms in Europe, impacting commercialization, regulation, supply chain, and taxation [3] - Emerging markets like Southeast Asia and the Middle East present significant growth opportunities for Chinese enterprises, particularly in sectors such as mining, energy, and digital economy [3]