Core Insights - BioHarvest Sciences Inc. has launched a new product in its Vinia line, a daily "2X formula" chew designed for athletes and active consumers, delivering 12mg of Piceid Resveratrol, which is double the amount found in the original capsule format [1][5]. Product Development - The new chew was developed based on insights gained from working with athletes during the NFL combine, indicating that a higher dosage was necessary for noticeable effects [5]. - The chew is designed to be convenient, great tasting, and low in calories, containing only 15 calories per chew [6]. Market Positioning - The product is certified by Informed Sport, which is crucial for athletes concerned about anti-doping standards, thus expanding its market appeal to both amateur and professional athletes [6][7]. - This certification opens new distribution channels and is expected to drive incremental revenue and customer acquisition for the Vinia brand [8]. Future Strategy - The company plans to continue expanding its product line with a "Vinia inside" strategy, focusing on superior science and efficacy, and has plans to launch a new product targeting the US$16 billion US hydration market within the next 120 days [9][10].
BioHarvest Sciences launches Informed Sport-certified daily chew - ICYMI