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创业信物——创新者与他们的“头啖汤”⑩ | 从小面馆到上市餐饮集团 从广州走向全国乃至全球 这把打气筒打出创业志气底气

Core Insights - The article highlights the entrepreneurial journey of the founder of Jiumaojiu Group, Guan Yihong, who transformed a small noodle shop into a nationwide and international restaurant group over 30 years [2][3][4] Company Development - In 1995, Guan Yihong opened his first noodle shop in Haikou, which was less than 60 square meters and operated with a small team [3][12][13] - The shop gained a reputation for its integrity and customer service, especially during a typhoon when it remained open and sold noodles at a fair price [3][4][11] - In 2002, the company expanded to Guangzhou, where it established a successful presence by offering affordable prices that attracted many customers [6][7][14] - The company launched the sub-brand "Tai Er Sauerkraut Fish" in 2015, marking the beginning of a multi-brand development strategy [10][15] - In 2020, Jiumaojiu Group went public in Hong Kong, leveraging capital market resources to enhance its competitive advantages in operations, supply chain, and digital upgrades [10][16] Entrepreneurial Philosophy - Guan Yihong emphasizes the importance of continuous learning and adaptation in entrepreneurship, stating that understanding the industry is a journey that never ends [10] - The company’s core values include integrity, thriftiness, and practicality, which are reflected in its business practices and brand identity [4][5] Key Milestones - 1995: Opening of the first Shanxi noodle shop in Haikou [12][13] - 2002: Expansion to Guangzhou and the start of chain restaurant development [14] - 2015: Introduction of the Tai Er Sauerkraut Fish sub-brand [15] - 2020: Listing on the Hong Kong stock exchange [16]