“苏超”为什么这么火？专家剖析出圈密码 以“情绪链接”强化在地文化独特性

Core Insights - The "Su Super" effect has significantly boosted the cultural and tourism consumption market in Jiangsu, driven by the city's first urban football league, which has transcended the sports domain and created a strong emotional link to local culture [1][2]. Group 1: Economic Impact - During the Dragon Boat Festival, the Jiangsu Urban Football League attracted numerous fans and tourists, leading to a 305% year-on-year increase in scenic spot bookings in Jiangsu from June 3 to June 8 [2]. - The search volume for "Su Super League" on Meituan surged over 16 times compared to the previous week, indicating heightened public interest [2]. - The league has stimulated cross-city tourism and "secondary consumption" growth through innovative models of event-driven tourism and cultural integration [2]. Group 2: Competitive Dynamics - As the fourth round of matches approaches on June 14-15, local tourism departments are competing to offer better fan benefits and "cultural tourism packages," showcasing local attractions alongside the matches [3]. - The competition has evolved from merely comparing match results to enhancing the overall experience for fans and tourists [3]. Group 3: Strategic Insights - The success of "Su Super" is attributed to its innovative model of "mass participation + regional culture + city honor," which captures current consumer psychology [4]. - To maximize summer consumption potential, strategies should focus on communication tactics, consumer scenarios, regional collaboration, commercial development, and youth training systems [4]. - The integration of "sports + cultural tourism" enriches local residents' leisure activities and enhances tourism consumption vitality both within and across provinces [4].