Da Zhong Ri Bao·2025-06-08 01:22Core Insights - Shandong manufacturing is increasingly integrating with ASEAN's resource endowments and market potential, leading to a new paradigm of win-win cooperation [1] Group 1: Company Developments - Shandong Heyang Wood Industry Co., Ltd. is exporting environmentally friendly particle boards to markets in Vietnam and the Middle East from its industrial park in Malaysia [2] - Linglong Tire Co., Ltd. has established its first overseas production base in Thailand, leveraging the country's status as the world's largest rubber producer, with an annual production capacity exceeding 17.2 million tires [3] - Haier Smart Home is preparing to launch 10 mid-to-high-end new products in Malaysia, with its Thai manufacturing base producing a full range of air conditioning units, aiming for an annual output of over 6 million units [4] Group 2: Strategic Shifts - Shandong companies are transitioning from traditional processing trade to a more integrated approach that includes technology, standards, and ecosystem building [2][5] - The establishment of a wood industry park in Malaysia by Heyang Wood Industry has resulted in a 30% reduction in raw material procurement costs and doubled production output compared to local competitors [5] - The collaboration between Shandong and Malaysian companies aims to create a larger wood industry park, enhancing the supply chain and management capabilities [6] Group 3: Economic Cooperation - In 2024, China and ASEAN are expected to become each other's largest trading partners, with trade volume nearing 7 trillion RMB, making ASEAN Shandong's largest trade partner [7] - Shandong has comparative advantages in sectors such as machinery, automotive, organic chemicals, and shipbuilding, while ASEAN excels in agricultural products, energy, and rubber, indicating significant economic complementarity [7] - Infrastructure connectivity, such as the establishment of the Shandong-China-Europe Railway Express Southeast Asia collection center in Laos, is enhancing trade efficiency, allowing products to reach Laos within a week without transfer [7]