2025年中国糯米粉行业发展概述、发展现状、竞争格局及未来前景研判：行业规模超1900亿元，市场格局高度分散[图]

Overview - Glutinous rice flour is a common food ingredient in daily life, with significant demand during traditional festivals in China, such as the Spring Festival, Lantern Festival, and Dragon Boat Festival, providing a stable demand foundation for the market [1] - The market size of China's glutinous rice flour industry is projected to reach 197.25 billion yuan in 2024, with a year-on-year growth of 5.88% [1][8] Market Policy - The Chinese government has implemented various policies to enhance food safety and quality management in the glutinous rice flour industry, creating a favorable policy environment for its development [3] Industry Chain - The upstream of the glutinous rice flour industry includes glutinous rice, food additives, and packaging materials, while the midstream involves the production of glutinous rice flour. The downstream consists of sales channels such as agricultural markets, supermarkets, and e-commerce platforms [5] Current Development - The glutinous rice flour market benefits from the love for traditional food culture and the emergence of modern products like glutinous rice bread, enriching consumption scenarios [8] Competitive Landscape - The glutinous rice flour industry in China is characterized by a fragmented market with many small and medium-sized enterprises, and a few well-known brands such as Huangguo, Jinlongyu, and others [10][12] - Notable companies include Henan Huangguo Grain Industry Co., Ltd., which produces over 150,000 tons of water-milled glutinous rice flour annually, and Bengbu Brothers Grain and Oil Food Technology Co., Ltd., with an annual production of over 60,000 tons [12][14] Development Trends - Future trends indicate a growing consumer preference for healthier glutinous rice flour products, including low-sugar, low-fat, and functional varieties, alongside opportunities for international market expansion [16]