Group 1 - The 2025 Shanghai International MCN Conference was held from June 5 to 6, focusing on the theme "Creating Boundless Opportunities to Enhance the Live Streaming Economy" [1] - The event showcased Jiangsu's unique health and wellness tourism products, including health vinegar and herbal teas, highlighting the region's cultural heritage and culinary offerings [1] - A collaborative project was launched among seven cities in the Yangtze River Delta to promote the integration of cultural tourism and commercial exhibitions, aiming to create a trillion-level cultural tourism consumption corridor [1] Group 2 - The Jiangsu Cultural and Tourism Bureau has been actively engaging with Shanghai, resulting in the signing of eight cultural tourism projects with a total investment of nearly 530 million yuan [2] - The launch of the "Yiyou Zhenjiang: Health and Wellness Journey" high-speed train service has gained significant media attention, showcasing an innovative model combining high-speed rail, wellness, and city branding [2] - Jiangsu plans to enhance its cultural tourism brand and market presence by developing more unique tourism routes and strengthening the marketing of its wellness products [2]
镇江康养旅游产品亮相上海国际MCN大会 多举措推动区域文旅融合发展
Zhen Jiang Ri Bao·2025-06-08 03:57