中国经济样本观察·一“业”成名丨“老树发新芽”！“浏阳烟花”燃亮世界

Core Viewpoint - Liuyang fireworks represent a blend of traditional craftsmanship and modern technology, enhancing their global appeal and cultural significance [2][3]. Industry Overview - China is the largest producer and exporter of fireworks globally, with Liuyang accounting for approximately 60% of the domestic market share and 70% of national exports [2]. - The total output value of the fireworks industry in Liuyang is projected to reach 50.22 billion yuan in 2024 [2]. Innovation and Technology - Liuyang fireworks manufacturers are innovating by integrating modern technologies such as drones and multimedia art into their displays, creating stunning performances like "Sky Gate" and "Blue Meteor Shower" [2]. - The industry has achieved over 300 innovative results in safety and environmental protection [2]. Cultural Integration - Liuyang fireworks have evolved from being mere festive products to cultural carriers, deeply engaging with contemporary trends such as national style and film IPs [2]. - The brand influence of Liuyang as the "World Capital of Fireworks" is continuously growing, enhancing the city's charm [3]. Export Performance - In the first four months of this year, Hunan province's fireworks export value reached 1.38 billion yuan, marking a 34% year-on-year increase [3].