Core Insights - The promotional pricing efforts for vehicles in 2025 are significantly reduced, particularly from March to May, with a notable decrease in the number of discounted models [1] - In January 2025, there were 7 models with price reductions, which increased to 21 in February, and peaked at 23 in March, before dropping to 14 in April and 12 in May, indicating a stabilization compared to the previous year [1] - The introduction of government subsidies for vehicle scrappage and upgrades has positively impacted the market, alleviating the pressure of price wars in the first half of May [1] - The promotional intensity for new energy vehicles saw a notable increase in May 2025, with discounts reaching a mid-high level of 11%, which is an increase of 1.3 percentage points year-on-year and 1.6 percentage points from the previous month [1]
崔东树:5月新能源车促销降到11%中高位,较上月增长1.6个百分点
news flash·2025-06-08 08:54