Group 1 - Labubu has become the top search term on Alibaba's AliExpress platform ahead of the overseas 618 shopping festival, indicating its rising popularity among international consumers [2][4] - The brand's unique "quirky cute" design and blind box concept have contributed to its rapid ascent as a global trendsetter, with significant consumer interest from markets such as the UK, Australia, and Brazil [5] - The overall GMV for the toy category on AliExpress has seen a remarkable 300% year-on-year growth, driven by the success of Labubu and other Chinese toy brands [5] Group 2 - AliExpress has established itself as a core platform for Chinese brands to expand internationally, with various high-quality toy brands and tech companies choosing to enter the overseas market through this platform [5] - The platform's mature market layout, robust logistics infrastructure, and localized marketing resources are key factors that assist brands in overcoming the challenges of international expansion [5] - AliExpress has launched the "BigSave" brand export plan, aiming to support 1,000 new brands in achieving a breakthrough of one million dollars in sales this year [5]
Labubu火到海外 成外贸平台搜索词第一名
Guang Zhou Ri Bao·2025-06-08 15:44