新能源汽车市场开启“智能化+性价比”双轨竞争模式

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show was held in Shenzhen from May 31 to June 8, showcasing a shift in the automotive industry towards high-tech smart terminals, particularly in the electric vehicle (EV) sector [1] - BYD dominated Hall 1, while Huawei's HarmonyOS Intelligent Driving presented four major brands in Hall 2, including the Wenjie and Zhijie series [1] - In May, Leap Motor achieved a sales volume of 45,100 units, marking a year-on-year increase of 148%, securing its third consecutive monthly sales championship among new energy vehicle manufacturers [1] Group 2 - HarmonyOS Intelligent Driving and Li Auto ranked second and third in May sales, each surpassing 40,000 units, with HarmonyOS delivering 44,500 units across its brands [1] - The Wenjie brand, produced by Seres, was identified as the key contributor to HarmonyOS Intelligent Driving's success, with over 36,600 units delivered in May [1] - Li Auto's new vehicle deliveries reached 40,900 units in May, reflecting a year-on-year growth of 16.7%, with expectations to soon return to a monthly delivery level of 50,000 units [1] Group 3 - Xpeng Motors maintained stable performance with a delivery volume of 33,500 units, exceeding 30,000 units for seven consecutive months [2] - Xiaomi's automotive division delivered over 28,000 units in May, while NIO reported 23,200 units, showing a year-on-year increase of 13.1% [2] - Industry experts noted that the auto show highlighted a dual competitive model in the EV market, focusing on "intelligence + cost-effectiveness," with technological integration and ecosystem consolidation being crucial for future success [2]