下沉市场餐饮新机遇，鱼你在一起加盟策略解析

Core Insights - The article highlights the rapid growth of the lower-tier market in the restaurant industry, with a projected growth rate of over 8% in 2024, significantly contributing to national dining consumption increases [1] - The brand "Fish You Together" has successfully expanded its franchise model, surpassing 2,500 global franchise stores by July 2024, indicating its effective market penetration strategy [1] Group 1: Business Strategy - "Fish You Together" employs a "high efficiency + light asset" dual franchise strategy, which reduces franchise costs and enhances operational efficiency through standardized processes and digital management [3][6] - The brand has established a comprehensive supply chain system that supplies 85% of its core ingredients directly from nine major warehouses, effectively lowering food and logistics costs while ensuring consistent food quality across all locations [5][6] Group 2: Market Positioning - The brand initially focused on first-tier cities, targeting office workers and professionals, and has successfully built its reputation through affordable and nutritious offerings [6] - Following the launch of the "Thousand Cities, Ten Thousand Stores" plan in 2021, "Fish You Together" has adapted its strategies for different markets, including mini takeout stores in urban areas and local-style stores in rural markets, while also adjusting flavors for international markets [6][8] Group 3: Consumer Trends - The brand's success is attributed to its ability to understand market demands and implement innovative strategies, positioning it favorably in a competitive landscape [8]