“情绪价值”如何成为消费新风口

Core Insights - The rise of the "emotional economy" is reshaping consumer behavior, with consumers increasingly willing to pay for psychological satisfaction rather than just practical product functionality [1][4][6] - Emotional value is permeating various sectors of life and consumption, with products designed to alleviate anxiety and provide joy becoming increasingly popular [2][5][6] Group 1: Emotional Economy Trends - The demand for products that provide emotional value has surged, with over 1.1 million new "decompression" related businesses registered in the past five years, and a 30.18% year-on-year increase in "trendy toy" related businesses in 2024 [4][6] - The market for "emotional economy" products, including those related to second-dimensional IP derivatives, is projected to reach 168.9 billion yuan in 2024, with expectations to exceed 300 billion yuan by 2029 [4][6] Group 2: Consumer Behavior - Consumers are increasingly seeking emotional experiences, with social media amplifying emotional resonance and driving the popularity of emotional consumption [4][6] - Products that provide emotional value include stress-relief toys, nostalgic items, and AI companions, which cater to various emotional needs and preferences [5][6] Group 3: Market Challenges - Businesses face challenges in accurately addressing diverse emotional needs, as different demographics have varying emotional preferences [6][8] - The emotional consumption sector is not without risks, including the potential for impulse buying and issues related to product quality and misleading advertising [6][8] Group 4: Emotional Value in Retail - Retail spaces are evolving from mere product providers to "emotion-creating" environments, integrating various experiences to enhance consumer engagement [7][8] - Products are being tailored to meet specific emotional needs of different consumer segments, with a focus on storytelling and cultural relevance [8][9]