Group 1 - The core point of the article is the explosive popularity of Labubu, a character from Pop Mart, which has seen significant demand and price surges in both primary and secondary markets [1][2] - Labubu's recent success is attributed to the launch of the Labubu 3.0 series, which has seen prices in international markets exceed domestic prices by over 100% [2] - The secondary market for Labubu collectibles has seen prices soar, with some items fetching up to 22,403 yuan for a set originally priced at 9,000 yuan, and limited editions selling for 20 to 30 times their original price [1] Group 2 - The Labubu 3.0 series has achieved remarkable sales growth, with a reported increase of approximately 800% in the US and 500% in Europe [2] - Morgan Stanley has compared Labubu to Hello Kitty, suggesting that it is rapidly becoming a new generation super IP with similar character style and business model [2] - Google Trends indicates that Labubu's search interest surpassed that of Hello Kitty in May 2025, highlighting its rising popularity [3] - Sales projections for the THE MONSTERS series are optimistic, with expected revenue growth from 3 billion yuan in 2024 to 14 billion yuan by 2027 [3]
全球爆火！原价9千4只Labubu拍出2.2万
Xin Lang Cai Jing·2025-06-09 01:52