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2025年中国XR设备行业整体发展形势研判:中国正逐渐成为全球XR设备主要市场之一,普及率逐步上升,市场规模持续攀升[图]
Chan Ye Xin Xi Wang·2025-06-09 02:02

Core Insights - The XR device market is expanding steadily, with a projected global market size of $15.23 billion in 2024 and $16.01 billion in 2025, with the Asia-Pacific region leading at $5.88 billion and $6.16 billion respectively [1][4][6] - China is becoming a major market for medical devices due to its large population, economic growth, and increasing demand for high-quality medical services, with the XR device market expected to reach ¥14.52 billion in 2024 and ¥15.41 billion in 2025 [6][4] - The development of XR devices in China is expected to trend towards intelligence, mobility, and multifunctionality due to rising clinical demands for precision and efficiency [6][16] Industry Definition and Classification - XR devices in healthcare refer to intelligent hardware and software systems based on extended reality (XR) technology, used for medical diagnosis, surgical assistance, medical training, rehabilitation, and patient management [2][8] - XR devices can be categorized into general X-ray machines and interventional X-ray machines, with general X-ray machines including conventional DR and mobile DR [2] Current Industry Development - The XR device market is experiencing steady growth globally, with the Asia-Pacific region maintaining its position as the largest market [4][6] - The market size for XR devices in China is expected to continue rising due to the implementation of tiered diagnosis and treatment policies [6][4] Industry Value Chain - The upstream of the XR device industry includes core hardware components like display modules, sensors, and chips, as well as software algorithms for 3D medical imaging and AI-assisted diagnosis [8] - The midstream involves the production and manufacturing of XR devices, while the downstream applications are primarily in hospitals, clinical institutions, and medical training facilities [8] Industry Development Environment - Relevant Policies - The XR device sector is supported by national policies aimed at promoting domestic high-end medical equipment and key components, enhancing innovation and development in the medical device industry [10][12] - Recent policy changes have reduced the licensing requirements for large medical devices, facilitating market entry and expansion [12] Industry Competitive Landscape - Historically, China's XR device industry has been characterized by low concentration and small-scale enterprises, but recent advancements in technology have improved the quality and reputation of domestic products [13][15] - Leading companies such as Mindray, United Imaging, and Neusoft Medical are changing the competitive landscape by overcoming the previous dominance of imported products [13][15] Industry Development Trends - XR technology is expected to support surgical simulation and rehabilitation training, with a notable increase in demand for diagnostic and interventional products [16] - The market for XR devices is projected to grow steadily, driven by the aging population and increasing prevalence of minimally invasive surgeries [16]