Workflow
研判2025!中国泡椒凤爪行业政策汇总、产业链图谱、市场规模及发展趋势分析:15-35岁年轻消费者占比超70%[图]
Chan Ye Xin Xi Wang·2025-06-09 02:15

Overview - The demand for spicy chicken feet (泡椒凤爪) is increasing due to rising national income levels, with a projected demand of 337,900 tons and a market size of 23.45 billion yuan in 2024, averaging 69.40 yuan per kilogram [1][10] - The Z generation is becoming the main consumer group, showing strong demand for snacks and emphasizing taste, packaging, and consumption experience [1][10] Market Policy - Recent policies have imposed stricter requirements on the production process, hygiene standards, and additive usage for spicy chicken feet, including guidelines for traditional food production and food safety management [3][5] Industry Chain - The upstream of the spicy chicken feet industry includes raw chicken feet, seasonings, food additives, and packaging materials, while the midstream focuses on production, and the downstream involves various sales channels such as supermarkets, convenience stores, and e-commerce platforms [6] Consumer Demographics - The consumer base is broad, with over 70% of young consumers aged 15-35, particularly those aged 25-35 (46.25%) and 15-24 (33.14%), favoring spicy chicken feet as a snack for various occasions [8] Competitive Landscape - The spicy chicken feet market is highly fragmented with many small to medium-sized enterprises, where over 70% of related companies have registered capital under 1 million yuan, and less than 10% have over 50 million yuan [15] Key Companies - Youyou Food Co., Ltd. generated a total revenue of 1.182 billion yuan in 2024, with spicy chicken feet accounting for 785 million yuan, or 66.4% of total revenue [17] - Chongqing Qishuang Industrial Group Co., Ltd. focuses on the research, production, and sales of various snack foods, including spicy chicken feet [19] Development Trends - Future trends indicate a shift towards healthier options, including low-salt, low-sugar, and functional products with added collagen, as well as a diversification of flavors beyond traditional spicy varieties [21]