情绪消费驱动高景气，中国潮玩IP出海潜力巨大，解码新消费聚焦港股消费ETF（513230）

Group 1 - The Hong Kong stock market opened higher on June 9, with the Hang Seng Index rising by 0.78%, the Hang Seng Tech Index increasing by 0.97%, and the State-Owned Enterprises Index up by 0.92% [1] - The new consumption sector, particularly the潮玩 (trendy toy) industry, is identified as a growth engine in the billion-dollar blue ocean market, with a projected global market size of $48 billion (approximately 350.4 billion yuan) by 2025, reflecting an annual growth rate of 12% according to Euromonitor [1] - The潮玩 industry features significant characteristics such as rapid market expansion driven by emotional consumption, the establishment of core barriers through IP ecosystem construction, and the notable amplification of IP value [1] - Technological innovation is reshaping the industry landscape, with AI deeply empowering the entire supply chain, enhancing efficiency and consumer experience through applications in design, production, and consumption [1] - Policy support and industrial collaboration are evident, with regional cluster effects becoming prominent, while international expansion presents a second growth curve, particularly for Chinese潮玩 IP leveraging national elements and modern design in Western and Southeast Asian markets [1] Group 2 - The Hong Kong Consumption ETF (513230) tracks the CSI Hong Kong Stock Connect Consumption Theme Index, which encompasses a balanced coverage of various sectors within the Hong Kong consumption landscape, including companies like Pop Mart and Miniso related to潮玩 and "grain economy" [2] - The consumption sector in Hong Kong is increasingly represented by e-commerce, dining, tourism, entertainment media, and national trend clothing, which may better reflect the consumption recovery driven by robust consumption policies [2]