一线调研丨一则企业简介引发强强合作 老外贸开拓出新市场

Core Insights - A Shenzhen-based audio company, with over 30 years in foreign trade, is shifting focus to the domestic market due to significant tariff increases, leading to new collaborations and product launches [1][2] - The partnership between Chen Weisong's company and Beijing's He Weiwei aims to develop high-quality audio-visual products that meet domestic standards, addressing the long-standing issue of "strong visuals but weak audio" [2][3] - The company has successfully released its first generation of products and is ramping up production, while also fulfilling previously stalled orders from the U.S. market [2][3] Company Overview - Chen Weisong's company has evolved from a small stall in Huaqiangbei to a significant player with over 200 patents, adapting to market changes by diversifying its export markets [1] - The company reduced its reliance on the U.S. market to 20% of its exports, while still achieving over a million units shipped annually [1] - The recent tariff hikes led to a backlog of 3 million yuan worth of goods, prompting a strategic pivot to domestic partnerships [1] Industry Trends - The domestic demand for audio products is increasing, leading to a more segmented industry with faster updates in new materials and technologies [2] - The collaboration between Chen Weisong and He Weiwei reflects a broader trend of "export to domestic sales," showcasing the resilience and adaptability of Chinese manufacturing under pressure [3] - The expectation is for domestic sales to grow to 20-30% this year, with aspirations for a balanced approach between domestic and international markets in the future [3]