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奥迪连续五年相约“设计上海”,引领人本主义设计与科技融合共生
Xin Lang Cai Jing·2025-06-09 02:57

Core Insights - Audi showcased its commitment to design innovation and technological breakthroughs as the exclusive title partner at the prestigious design event "Design Shanghai" for the fifth time [1] - The Audi A5L, highlighted at the event, represents a luxury B-segment sedan tailored for the new mobility era in China, embodying Audi's brand essence of "Breakthrough Technology, Inspire the Future" [3][6] Product Features - The Audi A5L features a wheelbase extended by 77mm compared to its overseas version, along with a unique cloud-like seating design for enhanced comfort and spaciousness while maintaining a sporty coupe profile [3] - The interior of the A5L is designed as a digital quiet space centered around the "Audi Digital Stage," equipped with an 11.9-inch virtual cockpit screen, a 14.5-inch MMI touchscreen, and a 10.9-inch passenger display for an intuitive and highly connected driving experience [3] - The A5L introduces innovative lighting design with digital LED daytime running lights that can change into eight different light shapes, enhancing individuality and safety [4] Technological Advancements - The A5L incorporates Huawei's advanced driving technology, positioning it as a "smart pioneer" in the luxury fuel vehicle sector, with a level of intelligence surpassing that of its peers [4] - The vehicle is powered by Audi's latest EA888 Evo5 engine and dual-motor hybrid technology (MHEV plus), offering quick acceleration and low fuel consumption, thus elevating performance and efficiency [6] Market Strategy - Audi aims to solidify its leading position in the luxury car market by forming a core matrix of domestic fuel sedans with the A3, A4L, A6L, and the newly launched A5L [6] - The company is undertaking its largest-ever product rollout in response to the evolving demands of the Chinese market, planning to launch multiple new fuel and electric models specifically designed for this market over the next two years [6]