Jiang Nan Shi Bao·2025-06-09 03:13Core Viewpoint - The article highlights the proactive approach of Nantong Chongchuan Xue Tian Branch in providing personalized financial services to elderly and special needs clients, demonstrating the bank's commitment to being a reliable and accessible financial institution [1] Group 1: Service Initiatives - The branch formed a "door-to-door service team" led by the branch manager to extend services to elderly clients and those with mobility issues, completing three home visits in one day [1] - The first visit was to a senior resident, where the team assisted in completing mobile phone authentication necessary for gas bill payments, showcasing the bank's dedication to overcoming technological barriers for elderly clients [1] - During the second visit, the team helped another elderly client reset his bank card password using portable smart devices, while also educating him on security features to prevent fraud, reflecting the bank's focus on client safety [1] - The final visit involved assisting a bedridden client with a card renewal process, demonstrating the bank's flexibility and commitment to addressing urgent needs in unconventional circumstances [1] Group 2: Service Philosophy - The branch has established a "special case handling" green channel for elderly and ill clients, breaking traditional service boundaries and embodying the "service without borders" philosophy [1] - The initiative represents a shift from a reactive service model ("waiting for customers") to a proactive one ("going out to serve"), effectively addressing the "last mile" challenge in financial services [1] - The bank aims to continue enhancing its service model by integrating online and offline channels, ensuring that financial services are more accessible and empathetic to client needs [1]