邮储银行“让美好发生” 助力品质生活升级
Huan Qiu Wang·2025-06-09 03:35

Group 1 - Postal Savings Bank of China launched the "Let Good Happen" campaign, redefining financial services to integrate into everyday life, making finance more accessible and engaging for the public [1][12] - The bank organized a gold investment summit in Hebei, featuring an interactive area where clients predicted gold prices, showcasing a blend of investment education and entertainment [2][5] - In Nanjing, the bank promoted health through various sports events, transforming financial activities into a community fitness festival, highlighting the connection between health and finance [5][8] Group 2 - The Nanjing branch introduced a health-themed financial service matrix, offering digital RMB subsidies for sports consumption, merging health management with wealth planning [8] - The "Little Green Card" promotions in Fujian generated significant consumer interest, with discounts on various services, enhancing customer engagement and satisfaction [10] - In Ningbo, the bank's customer managers acted as "financial delivery personnel," providing on-site services for loans and credit cards, demonstrating a commitment to personalized customer service [10][12]