Core Insights - The growth focus of the Chinese lighting industry is gradually shifting from first and second-tier cities to lower-tier markets, as exemplified by NVC Lighting's launch of the "Jinxuan" product series aimed at these consumers [1][3]. Group 1: Product Strategy - The "Jinxuan" series emphasizes standardized quality at affordable prices, targeting essential lighting needs in lower-tier markets with a design principle of "bright, stable, durable, and reassuring" [3]. - NVC Lighting leverages its large-scale manufacturing advantages to ensure product reliability while effectively reducing costs through standardized production and strict quality control [3]. Group 2: Channel Strategy - NVC Lighting has introduced the "Jinxuan 100 Billion Partner Program" to support distributors in lower-tier markets, enabling low-risk entry and high-efficiency turnover [6]. - The strategy includes precise channel coverage, establishing regional warehousing centers, and providing customized promotional plans to enhance store performance and brand visibility [6][8]. Group 3: Ecosystem Strategy - The launch of the "Jinxuan" series not only extends NVC Lighting's product line but also optimizes the industry ecosystem by promoting a "brand-led" transformation in lower-tier markets [8]. - This transformation benefits consumers by providing affordable access to reputable brands, reduces operational risks for distributors, and offers a model for technological dissemination and quality upgrades in the lighting industry [8]. Group 4: Market Opportunity - The "Jinxuan" series represents a new path for distributors in the hardware channel, aligning with the industry's shift towards a "consumer-driven, brand-inclusive" era [8][10]. - NVC Lighting invites distributors to join this new venture focused on the consumer market, emphasizing trust in the brand and efficiency in channels [10].
雷士照明金选系列：以品牌普惠撬动下沉市场百亿新赛道