雷士照明撬动百亿新赛道，用普惠好光点亮民生经济新引擎

Core Insights - The new urbanization wave in China is driving the growth of lower-tier markets, which are becoming a new blue ocean for consumption, particularly in the lighting industry [1] - NVC Lighting is strategically targeting the lighting upgrade needs in these markets with its "Jinxuan" product series, collaborating with hardware distribution channels to initiate an industrial revolution [1] Group 1: Market Dynamics - The demand for lighting products in lower-tier markets is experiencing explosive growth, with an annual growth rate exceeding 18%, significantly higher than that of first and second-tier cities [1] - Consumers in these markets are increasingly pursuing quality and brand, seeking lighting products that are not only functional but also durable and affordable, marking a turning point in consumption upgrades [1] Group 2: Product Strategy - The "Jinxuan" series from NVC Lighting is designed to meet the essential lighting needs of lower-tier markets, emphasizing core selling points of being bright yet non-glaring, affordable, and durable [2] - The product strategy balances quality and price, leveraging NVC's brand influence to provide consumers with the assurance of quality from a well-known brand [2] Group 3: Distributor Benefits - Partnering with NVC Lighting offers hardware channel distributors a low inventory pressure solution backed by a strong brand, effectively hedging risks [4] - NVC's brand recognition facilitates consumer trust, making it easier for distributors to sell products [4] - The "Billion Partner Program" launched by NVC provides strategic support for distributors, enhancing market opportunities in lower-tier markets through improved store density and efficiency [4] Group 4: Industry Implications - The lighting industry's value is being redefined as urbanization illuminates rural areas, with quality lighting becoming a part of daily life for millions of families [7] - NVC Lighting's approach represents a significant shift towards inclusive growth in the industry, indicating a new cycle of "inclusive growth" for the sector [7]