“中国西藏·扎西德勒”2025年国际旅行商入境旅游洽谈会在拉萨启幕

Core Viewpoint - The "China Tibet · Zha Xi De Le" 2025 International Travel Business Inbound Tourism Cooperation Conference aims to enhance cooperation between international travel businesses and domestic tourism enterprises, thereby improving the quality and influence of China's inbound tourism [1][3]. Group 1: Event Overview - The conference was held in Lhasa, supported by the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, and hosted by the Tibet Autonomous Region's Department of Culture and Tourism [1]. - Nearly a hundred travel merchants from 17 countries, along with representatives from Hong Kong and Macau, participated in the event to discuss cooperation with over twenty local travel businesses in Tibet [1]. Group 2: Economic and Cultural Significance - The International Exchange and Cooperation Bureau emphasizes that tourism is a vital driver of economic development and a bridge for cultural exchange between different countries [3]. - Tibet is highlighted for its rich natural and cultural heritage, including attractions like Mount Everest, Yamdrok Lake, and the Potala Palace, which draw global tourism interest [3][5]. Group 3: Strategic Goals - The Ministry of Culture and Tourism aims to create an open and win-win tourism exchange platform, leveraging the expertise of international travel merchants to explore the market potential of Tibet's cultural tourism resources [5]. - The event focuses on expanding international markets, promoting product implementation, and enhancing brand communication, inviting global travel merchants to seize development opportunities and create a mutually beneficial new landscape [7].