盛健羊乳618电梯广告送“养老金”引关注

Group 1 - The core viewpoint of the article highlights the intense competition in the sheep milk industry, with Shengjian Sheep Milk's innovative marketing strategy successfully capturing market attention through a promotional campaign linked to "pension" benefits [1][3][6] - The sheep milk powder market in China reached a scale of 16.7 billion yuan in 2023, growing at an annual rate of over 15%, and is expected to exceed 35 billion yuan by 2028 [3] - Shengjian Sheep Milk has established itself as a leading brand in the sheep milk industry since its founding in 2016, utilizing a full industry chain model that enhances product quality and consumer trust [3][5] Group 2 - The company employs advanced production techniques, including high-pressure low-temperature spray drying, ensuring high product quality, with its organic pure sheep milk powder recognized for its nutritional benefits [5] - The "pension" giveaway campaign not only serves as a successful brand breakthrough but also provides a new approach for the industry, emphasizing the importance of consumer-centric strategies in marketing [6]