智通财经网·2025-06-09 07:54Core Viewpoint - The current macro policy has increased support for the real estate market, leading to a recovery in core city markets, with a rise in the number and amount of land acquired by private enterprises, although state-owned enterprises remain dominant in land acquisition [1][2][13]. Group 1: Land Acquisition Trends - In the first five months of 2025, the number of private enterprises acquiring land increased, with 24 private companies in the top 100 land acquirers, accounting for approximately 16.8% of the total land acquisition amount, an increase of 13 companies and 8.3 percentage points from the previous year [2]. - The land acquisition by private enterprises had sharply decreased from 2022 to 2024, with only about ten private companies in the top 100, and their share of land acquisition amount dropping to around 10% [2]. - The introduction of a package of financial policies in early May 2025, including reductions in housing provident fund loan rates and LPR, has effectively lowered the cost of home ownership, supporting housing demand [2]. Group 2: Market Dynamics - The supply of quality land has increased, with local governments launching numerous plots in core urban areas, which has led to a competitive environment for private enterprises that previously had limited land acquisition [2][5]. - The current land acquisition activity is primarily driven by two types of private enterprises: stable large and medium-sized brands with a need for inventory replenishment, and regional small and medium-sized enterprises seizing market opportunities [5][6]. - The majority of active private enterprises are based in regions like Zhejiang and Sichuan, with a notable concentration in Zhejiang, where the local economy is robust and the real estate market shows resilience [5][6]. Group 3: Sales Performance - Despite the increase in land acquisition, the sales performance of real estate companies remains under pressure, with total sales for the top 100 real estate companies in May 2025 down 10.8% year-on-year, and a 17.3% decline in sales for May alone compared to the previous year [13]. - The sales pressure is expected to continue affecting investment decisions, indicating that a substantial recovery in private enterprises' confidence will depend on an improvement in sales [13].