人保寿险威海中心支公司举办“粽情端午”客户节主题活动

Core Viewpoint - The company organized a "Zongqing Duanwu" themed customer service event to promote traditional Chinese culture and enhance customer service experience during the 17th PICC Customer Festival [1][3] Group 1: Event Highlights - The event featured a lively introduction explaining the origin of the Dragon Boat Festival, cultural anecdotes, and the significance of zongzi, showcasing the depth of traditional culture [3] - A creative program titled "Three and a Half Sentences on Financial Consumer Protection" was presented, transforming financial rights protection knowledge and risk prevention tips into easily understandable expressions to enhance customers' financial safety awareness [3] - Customers participated in a hands-on zongzi-making experience, fostering interaction and emotional connections while appreciating traditional craftsmanship [3] Group 2: Brand Engagement - The event deepened customers' brand recognition of the Weihai branch through immersive experiences of traditional festivities and emotional connections [3] - The company plans to leverage the customer festival to implement its commitment to "listening to your voice and serving your needs" by launching four major series of eight distinctive activities, ranging from financial knowledge dissemination to customized exclusive rights [3] - The initiative aims to enrich service scenarios and support customers' quality of life, continuously conveying the warmth and responsibility of PICC Life Insurance [3]