农行平阴孔村支行：金融服务传递暖心温度

Core Viewpoint - Agricultural Bank of China (ABC) is committed to a customer-centric service philosophy, particularly focusing on the elderly and those with mobility issues, by providing tailored services for social security card applications [1][2] Group 1: Service Initiatives - ABC has launched a comprehensive initiative for the issuance of the third generation social security card, which integrates multiple functions such as financial accounts, medical insurance settlements, and public services, while significantly enhancing security and application scenarios [1] - The bank has introduced three key service measures to assist elderly clients facing challenges with social security cards, including centralized processing in rural areas, home service for those with mobility issues, and flexible processing methods like photo-based applications [1][2] Group 2: Customer Experience - During a recent service event in Kongcun, ABC staff provided on-site card application and activation services for over ten elderly clients, ensuring they could use their new cards on the same day [2] - ABC aims to continuously optimize social security card services, adhering to a customer-first approach, and will innovate service methods to enhance customer experience, thereby increasing residents' sense of happiness and satisfaction [2]