闽南师范大学：理论实战双轨并行 培养“产教融合型”人才

Core Insights - The collaboration between Minnan Normal University and Yan Zhi Wu is aimed at enhancing talent cultivation in the advertising industry through practical teaching activities [1][5] - The initiative represents a significant step in integrating education with industry needs, particularly in the health and wellness sector, focusing on the young consumer market [3][5] Group 1: Educational Collaboration - The advertising students engaged in a hands-on learning experience at Yan Zhi Wu, exploring the cultural and technological aspects of bird's nest products [3] - Students presented marketing strategies targeting younger demographics, emphasizing trends like "light health," "ingredient-focused," and "scenario-based consumption" [3][5] - The project reflects a dual-track training model that combines theoretical knowledge with practical application, enhancing students' readiness for the job market [5] Group 2: Industry Engagement - The partnership with Yan Zhi Wu allows students to gain insights into the operational standards of the bird's nest industry, including raw material selection and quality control [3] - The collaboration has introduced industry mentors to provide comprehensive guidance, further bridging the gap between academic learning and real-world application [5] - The initiative aims to create a sustainable mechanism for integrating enterprise projects into the classroom, ensuring that educational practices align with industry demands [5]