Zheng Quan Ri Bao Zhi Sheng·2025-06-09 09:10Core Viewpoint - Postal Savings Bank of China is enhancing customer engagement by integrating cultural experiences with financial education through its "Postal Love Station" initiative, aiming to create a warm interaction between the bank and its customers [1][3]. Group 1: Cultural Experience - The bank organized a hands-on cultural creation activity where customers participated in making unique handicrafts, fostering emotional connections with the bank's brand [2]. - Customers expressed appreciation for the cultural aspect of the event, highlighting the thoughtful integration of art and banking services [2]. Group 2: Financial Education - Following the cultural activities, the bank's financial team conducted a "Financial Knowledge Classroom" to educate customers on current financial consumer trends and common scams [2]. - The session included practical advice on avoiding fraud, such as the "Three No's and One More" principle, and provided insights into personal financial planning and the bank's unique financial products [2]. Group 3: Future Initiatives - The bank plans to continue leveraging the "Postal Love Station" platform to launch more culturally rich and service-oriented activities, reinforcing its brand image as a caring community bank [3].