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携程:暑期邮轮产品预订量同比增长超60%
news flash·2025-06-09 09:31

Core Insights - The cruise tourism market is entering its peak season as summer approaches, with significant growth in bookings reported by Ctrip [1] - As of June 9, 2023, the booking volume for summer cruise products has increased by over 60% year-on-year, indicating a strong recovery in the sector [1] - Notably, overseas long-haul cruise products have seen a remarkable surge, with bookings skyrocketing by 120% year-on-year, highlighting a shift in consumer preferences towards deeper travel experiences [1] Industry Trends - The trend of "cruising for in-depth travel" is becoming a popular choice among Chinese travelers exploring the world [1] - The substantial increase in overseas cruise bookings suggests a growing confidence in international travel and a potential rebound for the tourism industry [1]