转转集团CEO黄炜：超级转转是收购红布林之后的“第一个作品”

Core Insights - The launch of "Super Zhuangzhuang," the first multi-category second-hand circular warehouse store by Zhuangzhuang Group, marks a significant development in the second-hand market in China [1][2] - The store spans over 3,000 square meters and offers more than 30,000 SKUs across 200 categories, including bags, clothing, jewelry, and gaming equipment [1] - The CEO of Zhuangzhuang Group emphasized the importance of providing a physical space for consumers to experience second-hand products firsthand, enhancing customer engagement beyond online images [1] Company Strategy - The integration of Hongbulin into Zhuangzhuang Group has been pivotal in creating a diverse range of second-hand luxury goods, contributing to the establishment of "Super Zhuangzhuang" [2] - The company aims to promote the second-hand circular economy by adopting a C2B2C model, which involves significant investment in quality inspection personnel to ensure a wide variety of products [2] - The focus is not solely on growth but on creating a new shopping experience that caters to consumer needs in the second-hand market [2]