潮玩业务全球加速布局 全球玩具市场交易额年增超5%

Core Insights - The global toy market is experiencing rapid expansion, with significant growth driven by the popularity of trendy toys and the increasing consumer base [1] Market Overview - The global toy market's GMV increased from 631.2 billion in 2019 to 773.1 billion in 2023, reflecting a compound annual growth rate (CAGR) of 5.2% [1] - Projections indicate that the market will grow to 993.7 billion by 2028, with a future CAGR of 5.1% [1] Factors Driving Growth - The expansion of the consumer demographic and a growing preference for IP toys are key factors contributing to market growth [1] - Local companies have improved their R&D, product quality, and IP commercialization capabilities, which supports the market's acceleration [1] - The emergence of new toy categories is also expected to enhance growth in the Chinese toy market [1]