中国品牌应弘扬中国商业文化的精髓——既不提倡低质低价品牌，也不提倡高价奢侈品牌

Core Viewpoint - The transformation of China's real economy into a brand economy is essential for achieving modernization goals, with a focus on quality and cultural values rather than luxury and exclusivity [1][2]. Group 1: Importance of Brand Economy - Brand economy represents the highest form of the real economy and is a crucial support for economies of scale [1]. - Achieving a per capita GDP of $30,000 to $50,000 in China could lead to a third of the economic structure being based on economies of scale, similar to the U.S. [1]. Group 2: Traditional Commercial Culture - Chinese brands should inherit the traditional commercial culture of "genuine goods, quality assurance, and fair pricing" [2][3]. - Historical insights from Chinese commercial culture emphasize the harmfulness of solely pursuing luxury and exclusivity [2]. Group 3: Current Brand Development - Chinese companies have developed the capability to produce high-quality products, with examples like Huawei and BYD leading globally [3]. - Brands should focus on being recognized for their intrinsic value rather than competing on low quality or high luxury [3]. Group 4: Value Output - Brands should prioritize beneficial contributions to society and individuals over luxury and possession [4]. - The essence of a brand lies not only in product quality but also in the values and philosophies it represents [4]. Group 5: Risks of Luxury Branding - There is a concerning trend where some Chinese brands adopt a luxury-oriented approach, often leading to exaggerated claims and a disconnect with consumers [6]. - The focus on luxury branding can detract from the traditional Chinese business spirit and hinder long-term brand development [6]. Group 6: Innovation Over Price Competition - Relying on low-cost strategies has led to a dependency on price wars, which undermines brand value and quality perception [7][8]. - Brands should build competitive advantages through innovation rather than price competition, as seen in the decline of companies like Jumei [8]. Group 7: Impact of E-commerce and Live Streaming - The rise of entertainment-driven e-commerce and live streaming can harm brand value by prioritizing sensationalism over product quality [9][10]. - Negative consumer perceptions can arise from low-quality promotional tactics, leading to a loss of brand trust [11]. Group 8: Long-term Brand Building - Brand building should focus on long-term strategies rather than quick profits through transient marketing tactics [12][13]. - Sustainable brand development requires continuous innovation and a commitment to quality across all business aspects [13]. Group 9: Global Positioning of Chinese Brands - The positioning of Chinese brands in the global market reflects the influence of Chinese culture and values [14]. - Successful global brands, like Apple, demonstrate the importance of quality and user experience, aligning with traditional Chinese commercial values [14].