Group 1 - The tourism market is releasing significant consumption potential due to the deep integration of cultural and tourism industries and the upgrading of consumer demand [1] - The tobacco industry is actively exploring innovative marketing services in the tourism market by optimizing terminal ecosystems, upgrading consumer experiences, and enhancing operational capabilities [1][3] - The industry focuses on scenario-based upgrades in retail terminal construction, integrating local cultural characteristics with terminal images to create distinctive retail environments [1] Group 2 - Digitalization is a key breakthrough in consumer experience innovation, with the industry leveraging big data and smart terminals to build an integrated online and offline service system [2] - Offline promotion of smart guide devices allows tourists to quickly access product information and consumption guides, while online platforms support product queries and orders, creating a seamless shopping experience [2] - Professional service teams are established to provide comprehensive guidance to retail operators in tourist areas, enhancing their operational capabilities and driving performance growth [2] Group 3 - The tobacco industry's innovative practices in tourism marketing not only enhance the shopping experience for consumers but also expand the operational space for retailers [3] - As the cultural tourism market continues to prosper, the tobacco industry will deepen its innovative exploration to create value while meeting tourism consumption demands [3]
创新营销服务 烟草行业深耕旅游消费新蓝海
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-06-09 11:20