Prnewswireยท2025-06-09 11:30Core Insights - Spanish Broadcasting System, Inc. (SBS) is launching LaMusica TV on The Roku Channel, expanding its reach to millions of Spanish-speaking viewers in the U.S. and Mexico [1][2] - LaMusica TV will feature a 24/7 programming schedule, including livestreams of SBS's top-ranked radio shows and popular personalities, enhancing engagement on the Roku platform [2][3] - The partnership with Roku is seen as a significant milestone for SBS, reinforcing LaMusica's position as a leading Latino music app and expanding its audiovisual content offerings [4] Company Overview - SBS is the largest Hispanic-controlled media and entertainment company in the U.S., operating top-performing radio stations in major markets and reaching 95% of the U.S. Hispanic audience through AIRE Radio Networks [5] - The company also owns MegaTV and produces live concerts and events, furthering its commitment to high-quality entertainment across multiple platforms [5] Roku Channel Insights - The Roku Channel, launched in 2017, offers free ad-supported streaming television and features over 80,000 on-demand movies and programs, along with more than 500 live linear television channels [6] - The addition of LaMusica TV is expected to strengthen Roku's position as a destination for inclusive entertainment, catering to a growing and diverse audience [4]