Equativ 和 Sharethrough 今后将以 Equativ 品牌运营，巩固其全球领先端到端媒体平台地位

Core Insights - Equativ has successfully integrated Sharethrough, doubling its scale within three years and enhancing its global reach, particularly in North America [1][2] - The merger has established Equativ as a leading independent media platform, trusted by thousands of brands and major advertising agencies [2][3] - The newly unified Equativ aims to provide a comprehensive media platform, Maestro by Equativ, which integrates planning, promotion, and optimization into a single solution [2][3] Company Developments - The integration of Sharethrough marks the culmination of a year-long process following Equativ's acquisition in June 2024 [1] - Equativ has formed strategic partnerships with key players like Deutsche Telekom and Titan OS, and acquired Kamino Retail, reinforcing its commitment to innovation and global impact [2] - The company emphasizes a user-centric approach, aiming to simplify the advertising technology stack while delivering quality media and performance [2][4] Industry Impact - The merger is seen as a critical step in enhancing sustainability, transparency, and creativity in advertising, addressing the fragmented ad tech landscape [3] - Industry leaders express optimism about the combined entity's potential to influence the future of programmatic media and deliver sustainable results [3] - Equativ's platform is designed to meet the evolving needs of advertisers and agencies, providing clarity and efficiency in execution [3][4]